



The program theme is the last day of the currency "Beryozka".
Moscow of the eighties, a city where people came, like a giant store, early in the morning from Ryazan, from Tver, from Tula, trains filled with people from the desert with bags arrived, during the day these people managed to form several lines and fill their bags to the top, sausage, cheese, perfume, clothes, the ultimate dream of an ordinary Soviet person.
True, there were "
Beryozka"
stores in Moscow, where mere mortals were forbidden to enter, he says that the counters there are bursting with Scotch whiskey, Japanese technology, Finnish sheepskin coats and so on, but all this was sold, alas, not for rubles. "
Beryozka"
was a chain of branded retail stores in the USSR that sold food products and consumer goods for foreign currency (to foreigners) or for certificates, and later for Vneshposyltorg and Vneshtorgbank checks (to Soviet workers abroad - diplomatic, military and technical specialists, in particular specialists from "
Zarubezhstroy"
and their family members).
There was a chain of "Beryozkas" that accepted "D" series checks for servicing the diplomatic corps, as well as a chain of stores and kiosks at Intourist hotels that accepted foreign currency (sale of souvenirs, furs, food, drinks and cigarettes).
Stores of this retail chain existed in Moscow, Leningrad, the capitals of the union republics, large regional centers and some port and resort cities (in Sochi, Sevastopol, Volgograd, Yalta, Novorossiysk, Izmail, Vyborg and Nakhodka).
Participants of the program: Leshchenko Lev - Soviet and Russian pop singer, Mardvinova Tatyana - visitor of the store "Beryozka", Karpov Boris - Former deputy general director of Vneshposyltorg, Boretsky Vladislav - deputy. editor-in-chief of the TV company "Vid".
Chronicle: Poster on the wall "Olympic bear Moscow -80", the building of the Kursky railway station in Moscow, people with bags on the platform of the station, a queue at GUM, mannequins in shop windows, briquettes with cheese in a grocery store, people taking bags of groceries.
Leshchenko Lev Valerianovich - Soviet and Russian pop singer (baritone); People's Artist of the RSFSR
06.02.2002