theme 12.02.1997 (1997)

The program's theme is Advertising. "Theme" is dedicated to modern Russian advertising.

Why don't we trust advertising?

Do we need it?

How can we tell good advertising from unfair advertising?

To answer these questions, the host of the program, Yuliy Gusman, was visited by: General Director of "ORT-Reklama" Lisovsky Sergey, Creative Director of the advertising agency "Premier-SV" Grymov Yuri, Director of the advertising campaign "MMM" Kilibayev Bakhyt, President of the International Confederation of Consumer Societies Auzan Alexander and "ordinary consumer" Arlazorov Yan.

The heroes of the program were also popular characters of Russian advertising - actors Danilevich Sergey and Kalmykov Anatoly.

Epigraph: A survey of people, what is your attitude to advertising.

Lisovsky Sergey talks about the law on advertising on television, sponsorship on television.

Lisovsky Sergey talks about investments in advertising.

Sergey Lisovsky talks about advertising rates on the ORT TV channel and price increase peaks.

The host and Sergey Lisovsky talk about the intrusiveness of advertising.

Sergey Lisovsky talks about advertisers and the ratio of Russian and Western advertising companies.

Sergey Lisovsky answers the question of whether the price of Russian advertising should be reduced compared to Western advertising.

Sergey Lisovsky talks about the work of an advertising agency with a client.

Sergey Lisovsky talks about the advertising slogan for the Tema program.

Yan Arlazorov reads funny poems on the topics of chocolate bar commercials.

Video: Fragments of commercials filmed by Yuri Grymov.

Yuri Grymov talks about the commercials he has created.

Video story about advertising: Fragments of commercials, the award ceremony for advertising directors at the Kansk festival.

Yuri Grymov talks about global advertising and high-quality Russian advertising.

Yuri Grymov talks about his school of advertising skills.

A viewer talks about advertising of low-quality goods.

Yuri Grymov talks about the influence of advertising on a person.

Yuri Grymov talks about the advertising slogan for the program "Tema".

Yan Arlazorov reads funny poems on the topics of commercials for washing powders, shampoos, toothpastes.

Video: Commercial for the company "MMM".

Bakhyt Kilibayev answers the question of how you came up with the advertising campaign and commercials for "MMM".

Bakhyt Kilibayev talks about the progress of the MMM advertising campaign.

Igor Krylov talks about the MMM advertising campaign and why it worked so successfully.

Bakhyt Kilibayev talks about the advertising slogan for the program "Tema".

Video: Funny fragments of the program "Tema".

Aleksandr Auzan answers the question of how to avoid the pitfalls of unfair advertising.

Aleksandr Auzan gives examples of unfair advertising.

Aleksandr Auzan talks about the union of consumers.

Arlazorov Yan reads funny poems on the topics of commercials for banks and diapers, Danilevich Sergey and Krylov Igor answer the question, aren't you ashamed to act in commercials.

The host says goodbye to the audience.