here and now №1 06.06.2000 (2000)

For the first time in Russia, a free competition for the third meter range - the third television channel (TVC) - was held.

Mikhail Lesin, summing up the results of the competition, emphasizes the correctness of the choice of the method of distributing television licenses by the government and the ministry.

He gives a description of the three main contenders-finalists: "VID", "Podmoskovia", "TVC".

According to Lesin, the concept of VID was more modern and technological.

Vladimir Pozner criticizes the past competition, although he prefers the concept proposed by VID. He gives an example of an inflated rating of low-quality television programs, talks about the low level of viewers.

Mikhail Lesin opposes Vladimir Pozner, points out the emergence of new television channels and talks about the prematureness of conclusions.

Mikhail Lesin raises the issue of the need for interaction between government officials and media representatives.

The features of commercial television are discussed.