theme 10.21.1994 (1994)

Transfer subject:Advertisement

Guests of the program: Evgenia Penkova, member of the International Advertising Association, Senior lecturer of the Department of Marketing and Advertising of Moscow State University.

Vladimir Merezhkin, Chairman of the Advertising Committee of the Chamber of Commerce and Industry.

Vladimir Filippov, Chairman of the advertising agency "Aurora", Chairman of the Association of Advertising agencies of Russia.

Main topics and issues discussed in the studio:

1. What is advertising?

When did it first appear, and who invented it?

2. About the process of formation of advertising as an industry.

The story of the history of advertising in Russia.

The first advertisement in the newspaper.

The first posters, letterheads, packaging, advertising signs.

About the use of calendars, brochures, and brochures.

About the appearance of hidden ads.

3. Is it a profitable business, advertising?

How much does our media advertising cost today?

4. About legal and financial relations in the advertising business.

5. Is it possible to do without advertising, and if it is prohibited?

6. About the advertising boom in Russia, as a consequence of the economic crisis.

About the effectiveness of advertising.

The plot is about which advertising is most interesting to the consumer.

Food, clothing, cosmetics, beverages, household appliances, cigarettes, alcohol, furniture

7. Do we have any festivals or advertising contests today?

The story of the advertising contest "Cypress", which was held in Yalta recently.

8. What is unfair advertising?

About the first trial on such advertising.

9. How to protect the consumer from unfair advertising?

Who regulates advertising activities in the country today?

10. How to resolve a conflict of interest when creating a regulatory body in the field of advertising?

11. About the right to choose.

Who is annoyed by advertising today.

12. About the work on the law on advertising.

There are several projects.

13. What topics, products, services, etc. should not appear in advertising?

A story about advertising tobacco and alcohol.

The ban of the Ministry of Health of the Russian Federation on advertising these products.

14. About the use of erotic elements in advertising.

15. What is hidden advertising and how to distinguish news from hidden advertising?

What is sublimated advertising?

A story about the history of political advertising.

Videos of A. Gaidar, G. Yavlinsky, S. Shakhray, S. Govorukhin, parties and associations.

16. On the need for regulations for an election advertising campaign.

17. About the participation of children in the filming of commercials.

The story is about how children are filmed in advertising.

Interviews with the guys who starred in popular videos.